Chase Shopping Hub Uplift

I was asked to create a new visual scheme that would appeal to high-net-worth customers, while using the existing Chase shopping hub design structure. Options should provide a premium look and experience while still leveraging the Chase consumer brand design standards.

The approach

I began by reviewing the design intent with the original page designers. Then I identified area that were inconsistent with Chase brand guidelines. I then moved on to a comparative analysis with other premium shopping sites, so that I could draw inspiration from them and achieve an uplifted aesthetic.

Final Product

The final product is shown here.