Chase Brand Toolbox

An expansive suite of information designed to guide marketers and agencies alike

Project Overview:

Role: Lead Designer, Art Director
Software: Figma, Illustrator, Photoshop

The Chase Brand Toolbox is an expansive suite of information that contains guidelines and examples for the Chase Brand Identity. Brand color, illustration, typography, and much more required thoughtful UX as well as visual design to create digestible guidelines for marketers and partner agencies alike.

Brand Identity

Screenshot of Chase Bank's branding webpage showing a smiling woman with a phone, a cityscape illustration, two young men outdoors, and various sections about the brand.

Brand Overview

A group of four young people posing for a selfie in a cozy living room with a guitar in the background, featuring sofas, pillows, and a brick wall.

Design Overview

Website homepage for Chase with a header featuring a photo of four people in graduation gowns celebrating outdoors against a blue sky.

Voice of Chase

A woman lying on a blanket outdoors, smiling with a dog licking her face, with a car and trees in the background.

Sub Pages

Layout

Chase branding website page about design layout, assets, and graphic and photo branding archetypes, featuring a woman walking her dog and a woman using her phone outdoors.

Color

Screenshot of Chase bank's color palette webpage showing primary, secondary, and accent colors with their hex codes and descriptions.

Illustration Guidelines

Digital illustration from Chase website showcasing people in a business meeting, a graphic with diverse individuals, and digital illustrations depicting scenes for creative messaging.

Typography

Webpage displaying Chase typography design guidelines, featuring a section about open sans font, with font samples and a woman lying on a couch using her phone.